Shanghai · Est. 2024 · 药食同源

忠曜堂

Herbal Wisdom, Modern Sweetness.

用现代方式打开东方智慧。 Rooted in the ancient principle of food as medicine, ZhongYaoTang crafts herbal gifts where Eastern wellness meets contemporary taste — made in Shanghai, sent across the world.

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忠

Brand Story

品牌故事

Est. Shanghai · 2024

忠曜堂创立于 2024 年夏,从「药食同源」的东方智慧中汲取灵感,将传统草本以现代方式,融入日常的甜与饮。 Founded in the summer of 2024, ZhongYaoTang draws from the Eastern philosophy of food as medicine — translating herbal wisdom into everyday sweetness through a contemporary hand.

品牌名取一个「忠」字 —— 专注、诚与恒,守一颗本心;外廓取传统海棠纹样,寓意「曜古照今」,自厚重历史中汲取灵感,诉说当代新语。 Our name begins with 忠 — devotion and constancy — set within a traditional begonia motif: illuminating the present with the light of the past.

以东方传统为灵感原点,用当代方式重塑味觉与体验,忠曜堂愿成为一个由东方文化与美学定义的国际品牌。 Rooted in Eastern tradition and reimagined for the modern palate, ZhongYaoTang aspires to become an international brand defined by Eastern culture and aesthetics.

忠曜堂隶属于「有你好吃工作室」——我们以「让每个人好好吃饭」为初心,孕育多元餐饮品牌;忠曜堂是其中以东方草本为魂的新中式品牌。 ZhongYaoTang is part of the Let You Eat Well Studio — a family of food brands built on one belief: that everyone deserves to eat well. ZhongYaoTang is its New-Chinese herbal expression.

Let You Eat Well — 有你好吃商標出品
以现代之形,述东方之意。

Herbal Wisdom, Modern Sweetness.

壹 / ORIGIN

本草为源

Rooted in Herbal Wisdom

Every recipe begins in the classical canon of 药食同源 — where food and medicine share one source.

贰 / CRAFT

匠心慢作

Made with Patience

Small batches, finished by hand in Shanghai, with time given to every detail and every seal.

叁 / GIFT

礼遇四方

Given with Grace

Presented in our vermilion gift box and shipped worldwide — wellness, offered as it should be.